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Qualitative Health Research
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Media Portrayal of Disease from the Medical, Political Economy, and Life-Style Perspectives

Juanne N. Clarke

Department of Sociology and Anthropology at Wilfrid Laurier, University in Waterloo, Ontario

There are three competing explanations of disease and its treatment: the medical, life-style, and political economy models. Each of these models is used as a presupposition for health policy. The mass media are one source of information about disease and health policy. This research examines the incidence of each of these models of disease in the portrayal of cancer, heart disease, and AIDS in six mass-circulating magazines from 1980 to 1987.

Qualitative Health Research, Vol. 1, No. 3, 287-308 (1991)
DOI: 10.1177/104973239100100302
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