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Qualitative Health Research
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Internet Recruitment and E-Mail Interviews in Qualitative Studies

Rebekah J. Hamilton

School of Nursing at the University of Pittsburgh

Barbara J. Bowers

University of Wisconsin–Madison, School of Nursing, and a visiting professor at Australian Catholic University–National, Melbourne

In 2004, 111 million adults accessed the Internet looking for health and medical information. Qualitative researchers can apply long-standing principles of recruitment and interviewing to the Internet. The purpose of this article is to examine the theoretical and methodological aspects of Internet recruitment and e-mail interviewing. The authors address issues of appropriateness, adequacy, representativeness, sample bias, data fraud, flexibility and consistency in interviewing, timing, elimination of the need for transcription, oral versus written communication, reliability and validity, and ethical concerns. They include some practical suggestions on a research design for a qualitative study employing both Internet recruitment and e-mail interviewing.

Key Words: Web recruitment • e-mail interviewing • qualitative methods • theory on interviews

Qualitative Health Research, Vol. 16, No. 6, 821-835 (2006)
DOI: 10.1177/1049732306287599
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